About

Translating ideas into words

Marie Brasseur – My background

For more than fifteen years, I held communications roles at international organisations across a range of sectors. My job was to translate technical protocols and European regulations into messages the international press could carry and the general public could understand.

Then I wrote Le deuil ne se tait pas, a French-language book published by Éditions Academia that follows grief from the inner journey to sharing it online, a subject we rarely know how to talk about. I learned to give it a life of its own with my knowledge and my network: in bookshops, in the media and online. I also sit on the board of the Belgian non-profit Vivre son deuil.

I work with organisations, entrepreneurs, secretary generals, authors and advocates who have a message to share but aren’t always sure how to go about it or which tools to use. My background in communications, digital marketing and press relations, my training as a translator and my experience as an author allow me to support you and bring what matters to you to the fore.

Press relations and international media
Communicating on sensitive and high-stakes issues
Editorial strategy and tone of voice
Support for traditionally published and self-published authors
Private events and public talks

How I work

Three convictions

Listen before acting

Every project starts with a conversation: understanding your message and your vision, who you are, what matters to you and why you do what you do. No one-size-fits-all approach, but a framework and a set of levers I use depending on the person and the subject because what worked for one won’t necessarily work for another.

Telling it right

A good press release isn’t a summary of your activities: it gives journalists a fresh perspective or new data. A good interview doesn’t list arguments: it conveys a message, raises questions or teaches people something. A good event is never improvised: it is prepared within a framework that still leaves room for flexibility, so you can feel at ease. My job is to find the right angle at the right time, the one that makes journalists call you back, brings in more speaking invitations, raises the profile of your work and makes readers stop on your content.

Staying the course

Visibility for a book, a message or your services isn’t built in a week. If needed, I stay by your side over several months to adjust, react and amplify the opportunities that come up. Time is your best ally.

Let’s talk about your project

A first conversation to understand where you stand and see whether I can help. No commitment.